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Escape Travel – Beanie or Bikini Campaign

developed for Escape Travel while working with Flight Centre Travel Group

Escape Travel presented a brief entitled ‘Beanie or Bikini’ to promote travel to either a summer or winter destination.

My first thought after reading this brief was – what do you do/wear in hot climates and what do you do/wear is cold climates.

This lead to a compare and contrast list, snow board v surfboard, snow googles v sun glasses, ugg boots v sandals. After some scamps, a brief presentation and then some crafting in photoshop, the initial creative was done and the results are shown here.

  • Client - Escape Travel while working with Flight Centre Travel Group