Escape Travel – Beanie or Bikini Campaign
developed for Escape Travel while working with Flight Centre Travel Group
Escape Travel presented a brief entitled ‘Beanie or Bikini’ to promote travel to either a summer or winter destination.
My first thought after reading this brief was – what do you do/wear in hot climates and what do you do/wear is cold climates.
This lead to a compare and contrast list, snow board v surfboard, snow googles v sun glasses, ugg boots v sandals. After some scamps, a brief presentation and then some crafting in photoshop, the initial creative was done and the results are shown here.
- Client - Escape Travel while working with Flight Centre Travel Group