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  • Why the environment is so important to brands

    My Monday branding talks are taking a philosophical turn as the circular economy trend is becoming more and more top of mind for me. The impact we have on the environment, as people and as brands is becoming more and more important. It was highlighted again recently when my new Pantone books arrived… I purchased…

  • How to engage your target market

    Today I’d like to talk about target markets. The term ‘target market’ is kind of a dirty word at the moment… your customers/clients are not ‘targets’ they are people. Yes, yes they are. And they are people that are defined by more than their demographic. For YEARS when I got a brief, a target market…

  • Footloose

    Footloose illustrations I drew just because. Just because I love that song. Just because I love the 80s. Just because all those dancing scenes are So. Much. Fun. Bec 🙂

  • The future for brands

    I have a top level idea floating about in my head this morning and it’s regarding the Circular Economy. I read/listened to the Fjord trend report over the weekend (I went to the The Design Conference last week and Fjords Design and Creative Director, Pru Jones was gifting the Fjord trend report to a lucky…

  • How to create brand personality

    Your ‘brand personality’ is probably a term you’ve heard quite a bit, I believe that when you run a small businesses that brand personality, that essence, that feeling, is easier to achieve. More often than not (as a small business) your own personality is extended out into your brand. Your own personal values and beliefs…

  • How to Define Your Style.

    I have been working on my style for just over a year now, by that I mean purposely creating work as often as I can and each time trying to improve upon what I didn’t like and doing more of what I did like. I love to work in vector, I love the versatility of…

  • Ready for Business

    This is the photo I posted of myself to Instagram on January 2nd this year. It was my ‘coming out’ telling the world that I will be officially working for myself. This was a very scary moment for me. After many many years working within the adverting industry I now have two little girls and…

  • Sewing for the First Time

      The wonderful world of Instagram gave me a gift – a gift by the name of Olu who spotted one of my illustrations that reminded her, of her sewing pattern. We connected, she suggested I sew the dress, I hesitated, she encouraged, I resisted, she encouraged some more, I got swept up in the…

  • My First Creative Influence

    It was the 80s, I was a little girl and Karma Chameleon came on Rage – I fell in love. Who was this guy? This hair, that make up, the clothes, those plaits! I was eyes wide open, glued to the TV, dancing my little heart out every Saturday morning. I had never seen anything…

Stay safe, be healthy and keep creative during this uncertain time. We Have Colour is still in operation. Get in touch if you’d like some work done :)

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