On Point Branding

Now this is a brilliant piece of branding. For Qantas to celebrate it’s 100 year history they have released a new safety video. It’s brilliant. I feel like I want to take a Qantas flight just to see it on the plane itself. Good branding should make to think and feel something and this totally does.

It’s;
– Clever
– Informative
– Humorous
– Holds attention
– On brand
– Interesting
– Nostalgic
– Brilliantly made
– Soundtrack on point
– Heartwarming
– The fashion 😍😍😍
– Patriotic
– Just bloody brilliant.

Well done to all involved!

Bec 🙂

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