Campaign Creative – Cancer Council Thankyou Drive
CASE STUDY
Working with advertising agency – March One, I developed campaign creative for their client, Cancer Council. The brief was to simply thank donators by showing them how their contributions have helped children with cancer.
One of the things children are robbed of when dealing with this illness is playtime. I came up with the idea to show supporters that their donations have given playtime back.
The idea was pitched to Cancer Council, widely accepted and quickly moved into production. A photoshoot was arranged, and a flight interstate was scheduled to meet with the three brave cancer fighters set to be the stars of this campaign. All three children were dressed in their favourite playtime outfits for the shoot and we all had a very fun day showing supporters how their donations have helped.
Once the images were ready, I designed and laid out all campaign material which was then sent out to all donators to simply thank them for helping such beautiful little people.
“Hi, I just received the brochure and cards in the mail about the kids being able to play again. This is absolutely the most beautiful mail I have ever received. Thank you and how do I increase my donations? It is wonderful to know we are helping somehow. We are all impacted by loss with the effects of cancer.”
