Campaign creative + surface pattern design
CASE STUDY
As the Senior Digital Designer for an online activewear brand, campaign creative, art direction and the design of marketing materials are on high rotation.
For this new product launch I had the pleasure of not only designing the website assets, eDMs and other marketing materials but the textile pattern featured on the garments also.
From illustrating the textile pattern, art directing the photoshoot then roll out of marking material, this new product launch was well-received amongst new and loyal customers.
