Branding – Kablooie


Logo re-design, marketing material and brand guidelines for Brisbane’s favourite responsible fashion label.

I think working on this project was the most fun I’ve had. Ever.

Kablooie is a slow handmade fashion label offering quirky fun fashion for women. They offer patterns and designs that are larger than life, designed to be noticed and catering for women sized 4 – 24. Kablooie makes clothes that make you bone deep happy.

I was bone deep happy when I was approached by Kablooie founder, Keneena to help with re-branding her beautiful business. When Keneena came to me, her branding was in it’s first generation and no longer matched the professional service and products she was offering her customers. It was colourful and fun, but lacked that professional feel.

We met, we laughed, we outlined the brief and I set to work on creating a brand not only she loved but her customers loved too. In a record short time we nailed the logo, rolled out the branding and Keneena unveiled her new look to her nearly 20k instagram following. Boy did I get the warm and fuzzies reading all the reactions to Kablooies new brand.

Thank you Keneena for choosing me to do you branding, I had so much fun x

If you’d like to buy an amazingly super cool dress from Kablooie, then head over to their website or instagram.

I worked with Bec on new branding for my label, and I am over the moon with the results. I loved her detailed approach to understanding my brand and my messaging, and she absolutely nailed it with the logo and branding she produced for me. Highly recommended!


Owner, Kablooie Store

Brightly coloured logo design for Kablooie Store
Thank you card graphic design for Kablooie Store
Brightly coloured graphic design for Kablooie Store
Fashion launch graphic design on mobile device for Kablooie Store
Fashion illustration for Kablooie store