Campaign Creative – Cancer Council NSW

CASE STUDY

Pink Ribbon Day campaign creative working with March One Advertising

The brief from Cancer Council NSW, was to highlight the fact that they were the first charity to support both breast and gynecological cancer.

While working with March One as an Art Director, myself and Bec, the Creative Director, brain stormed, problem solved and came up with some concepts to present to client.

The winning idea – showcase the ribbon wrapping and ‘protecting’ a womans’ breast and gynaecological areas. This concept was then further scamped and worked up into a photography brief.

Celebrity photographer Jez Smith came on board which was definitely a career highlight to work with such an accomplished artist.

Art directing the photoshoot, choosing images, laying out the designs and implementing the creative across all campaign elements were the next steps I carried out in this job. The results are shown here and both creatives and client were very happy with the end result.

 

Working with Bec was easy. Her understanding of branding, what we needed and what our target market liked, matched up perfectly. Can’t wait to work with her again.
Ben

March One Advertising